Hello is a huge step closer to being true competition for the major toothpaste brands – it was just awarded the American Dental Association (ADA) Seal of Acceptance, which will be displayed on its packaging.

The ADA seal is recognized by both dentists and consumers as the gold standard for U.S. oral care. It shows that the product meets ADA guidelines for fluoride-containing toothpaste used for the control of tooth decay.

Craig Dubitsky, CEO of hello, commented:

“We are so flattered when people tell us how much they love our products — the delicious flavors, the gorgeous, innovative packaging, the friendliness of the brand — but they also want to know that it works. Now we have the official Seal of Acceptance from the ADA stating that hello’s supermint toothpaste offers clinically proven cavity and enamel protection. With toothpaste this friendly, delicious, safe and effective — what’s not to love?”